P3 Restaurant Branding

Ian Brown
Mar 16, 2022



Steak, Diner, Extroverts (Pittsburgh)


  • 3 Rivers Steak, Pittsburgh Steakhouse

A steak diner in Pittsburgh where people can sit down, have some steak and watch some Pittsburgh sports teams at action.

  • A good steak is where it’s all at.
  • Big and juicy — this is how I like my steak!
  • Even my dog loves eating rare steak.

Italian, Tavern, Freelancers (Dallas, TX)


  • A Slice from Italy, Jerry World Taverna

Italian Tavern in Dallas, Texas where folks can watch the Dallas Cowboys while ordering the finest Italian food and wine.

  • The 3 P’s — pizza, pasta, and pastries!
  • Ready for spaghetti?
  • People disappoint. Pasta never does.
75 Sketches
Type Trials
Final Logo Black and White
Revised logo color
Collateral 1: 2 Menus (Black and Yellow)
Menu Front
Revised Final Menu with Final Logo
Final Logo with Alternative marks (Color/B&W) and Collateral (Napkin/Menus)